Black Isn’t the New Clear

adminArticles

Interplastic Corporation develops and manufactures resins, gel-coats, colorants and related products used to produce a wide range of innovative composite components, such as countertops, shower stalls, boats and automotive parts. One of Interplastic’s competitive advantages is that the company’s resin formulations are clearer in color. This minimizes discoloration of colorants and pigments added to the resin during manufacturing. The company … Read More

Strategic Marketing Plan for 2016

adminArticles

Proceeding without a strategic marketing plan is like shopping at the home improvement store without a list. It costs you more, it takes longer, you forget to buy necessities, and you make purchases that aren’t needed. A good strategic marketing plan brings the future to the present and gives you an efficient roadmap for getting to your destination—increased sales and profits. The process … Read More

Rebranding: Polk County Pond Scum Green to Technology Innovation

adminCase Studies

Founded in 1972 and transitioning from second- to third-generation ownership in 2010, Northwire decided it was time to make some changes. The company wanted to update the website. Veritas Marketing recommended a corporate identity and positioning renovation at the same time. The management team agreed. Having worked with Northwire since 2005, Veritas started the rebranding process with a strategy discovery … Read More

In the News: 11 Tips for Gaining Media Coverage

adminNews, Uncategorized

A press release is often the first step in securing a feature article or gaining media coverage that generates leads and builds awareness. Some press releases are picked-up and others hit the recycle bin. Many never make it to the intended media inbox in the first place. Here are some best practices for gaining more press coverage. Write an attention-grabbing headline. … Read More

Avoid Marketing Pitfalls

adminNews, Uncategorized

It is third quarter. Do you know where your marketing plan is? Have the strategies been followed? Has the plan been updated during the year? Here are some common pitfalls that even the most seasoned professionals can fall prey to. Failing to monitor your marketing programs. You can only manage what you measure. Marketing automation, campaign tracking and website analytics allow … Read More

Buzzword or Bunk?

adminArticles

Growth Hacking Native Advertising Snackable Content Newsjacking It Factor As a marketing agency, we often get unusual requests. When the cloud first started emerging as a new buzzword, we received a call from a manufacturer that wanted the cloud. Some years later, a few IT professionals at a hosting company created an exceptional depiction of the cloud. They put white … Read More

Google AdWords Optimization

adminArticles

Google AdWords can be a powerful marketing tool that adds real value to a robust marketing campaign. However, as with many tools, it must be used correctly or it can waste resources. Google AdWords is set up on the basis of you paying per click. That’s good and bad. It’s good if you are driving qualified prospects to your website. But … Read More

Maximize Your Sales Potential—Worldwide

adminArticles

Veritas Marketing has extensive international marketing experience. Some of our clients are headquartered in Europe and rely on Veritas to reach their global audiences. Most of our clients sell or distribute products throughout the world. Many have manufacturing plants outside of the United States and others target specific regions in select countries. We encourage our clients to take advantage of … Read More

Event Marketing for Success

adminArticles

Events are an excellent way to education or train and introduce new product or service offerings. Get the most out of your events with effective event marketing. Whether you’re planning a webinar, tradeshow, lunch and learn, open house, seminar and other event, Veritas provides strategies and tactics to draw in and engage attendees. We can locate a targeted list to … Read More

Mobile Friendly = Search Friendly

adminNews

You see it everywhere. People are searching the Internet on their cell phone while they are waiting in line, attending a meeting, shopping, waiting to board a plane or dining. Leaving your phone at work or at home has become nearly as critical as losing your car keys. It’s not surprising that an estimated 60 percent of online traffic is now … Read More