Marketing Audit

Independent financial audits are an annual occurrence for businesses. But most companies rarely perform a marketing audits. Many businesses fall into the execution trap with reactive marketing. Getting and staying ahead of the competition requires a proactive approach. A marketing audit is the first step in gaining a fresh perspective of your current marketing, while identifying areas for improvement and opportunity.

What are the benefits?

  • Reviews and evaluates current marketing objectives, planning, activities and results
  • Identifies areas for improvement
  • Provides recommendation for the future
  • Fosters collaboration with other departments

What may be audited?

  • Research
  • Strategies, planning and budgeting
  • Branding, identity and positioning
  • Customer persona
  • Buyer journey and sales cycle
  • Skills and capabilities
  • Systems, processes and resources
  • Marketing mix and tactics
  • Implementation and productivity
  • Measurement tools and analysis
  • Lead nurturing
  • Customer relationship management
  • Internal communication and reporting

What is the process?

  • Information collection
  • Interviews
  • Analysis
  • Executive brief
  • Recommendations