In the News: 11 Tips for Gaining Media Coverage

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A press release is often the first step in securing a feature article or gaining media coverage that generates leads and builds awareness. Some press releases are picked-up and others hit the recycle bin. Many never make it to the intended media inbox in the first place. Here are some best practices for gaining more press coverage. Write an attention-grabbing headline. … Read More

Avoid Marketing Pitfalls

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It is third quarter. Do you know where your marketing plan is? Have the strategies been followed? Has the plan been updated during the year? Here are some common pitfalls that even the most seasoned professionals can fall prey to. Failing to monitor your marketing programs. You can only manage what you measure. Marketing automation, campaign tracking and website analytics allow … Read More

Get Tracking!

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Conversion tracking in Google Analytics allows you to track a wide range of website visitor transactions. Track how many times a white paper was viewed, how frequently software is downloaded or when a visitor looks for a dealer in their area.

Local small business receives national recognition

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The 2014 SCORE awards honored Veritas Marketing at its Aug. 14 award ceremony BY SARAH EHLEN 08-28-2014 The 2014 SCORE Awards named Plymouth-based Veritas Marketing an honorable mention at the annual ceremony on Aug. 14 in Washington, D.C. The award recognized the company for its outstanding leadership, business mentoring, and community engagement. SCORE, a nonprofit staffed by thousands of volunteers, … Read More