The Anatomy of a Successful Squeeze Page

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The goal of a squeeze pages is to get the visitor to fill out an opt-in form, generating a lead or conversion. Highly effective squeeze pages are short and simple. What makes a great squeeze page? Compelling Offer or Lead Magnet Your squeeze page and the inbound marketing tactic or tactics need a compelling offer or lead magnet. “Learn more” … Read More

Winners of the 2017 Summit Emerging Media Innovator Award

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Veritas Marketing is the winner of the 2017 Summit Emerging Media Innovator Award for the PrīmXComposite video. The video provides advantages and features of the PrīmXComposite steel fiber-reinforced, shrink-compensating industrial concrete floor system. Entries for the Summit Emerging Media award were received from 13 countries. It recognizes marketing and digital agencies that are visionaries, innovators and leaders pushing the bounds of … Read More

Veritas Marketing wins 2017 Interactive Media Summit Creative Award

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Veritas Marketing, a full-service international marketing agency, received the bronze award for Interactive Media in the 2017 Summit Creative competition. Veritas Marketing’s Interactive Holiday Card submission scored among the best of more than 5,000 submissions from 24 countries. The interactive White-Elephant Gift Generator holiday card, utilizes the company’s marketing automation platform. A White-Elephant Gift Exchange is a relatively well-known game … Read More

RIVAL REMARKETING | NEW

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Veritas Marketing is now offering companies the ability to run banner and native advertising on most competitor websites, video sharing websites and virtual-reality demos. Rival Remarketing includes an option to place ads that cover up (cover ads) competitor digital advertising throughout a large digital advertising network. How Does It Work? An intelligent algorithm-based system (I.A.-B.S.) allows us to run your … Read More

Social Media Plan

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When is the last time you clicked on the social media icons on your website? Does your website even have social media links? Are you or your management team skeptical of the importance of social media for your business? There are more than two billion active social media users worldwide. 1.23 billion users log into their social media sites for … Read More

In the News: 11 Tips for Gaining Media Coverage

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A press release is often the first step in securing a feature article or gaining media coverage that generates leads and builds awareness. Some press releases are picked-up and others hit the recycle bin. Many never make it to the intended media inbox in the first place. Here are some best practices for gaining more press coverage. Write an attention-grabbing headline. … Read More

Avoid Marketing Pitfalls

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It is third quarter. Do you know where your marketing plan is? Have the strategies been followed? Has the plan been updated during the year? Here are some common pitfalls that even the most seasoned professionals can fall prey to. Failing to monitor your marketing programs. You can only manage what you measure. Marketing automation, campaign tracking and website analytics allow … Read More

Mobile Friendly = Search Friendly

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You see it everywhere. People are searching the Internet on their cell phone while they are waiting in line, attending a meeting, shopping, waiting to board a plane or dining. Leaving your phone at work or at home has become nearly as critical as losing your car keys. It’s not surprising that an estimated 60 percent of online traffic is now … Read More

Google+ is about to get broken up

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The search giant’s tepidly embraced social network is going to reorganize around its two standout products — photos and hangouts — as well as a newly named social feed called “streams,” Google’s product chief Sundar Pichai said at the Mobile World Congress in Barcelona … learn more

Feature Article in Minnesota Business Pitched by Veritas

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How Horton became an award-winning exporter Roseville-based manufacturer uses Gold Key Matching Service to enter foreign markets BY ERICA RIVERA 01-19-2015 “International business is always about finding the right people,” says Michel Locquegnies. “It doesn’t even matter what you do or what the products are.” Locquegnies knows of what he speaks. As director of international sales and business development at … Read More