Interplastic Corporation develops and manufactures resins, gel-coats, colorants and related products used to produce a wide range of innovative composite components, such as countertops, shower stalls, boats and automotive parts. One of Interplastic’s competitive advantages is that the company’s resin formulations are clearer in color. This minimizes discoloration of colorants and pigments added to the resin during manufacturing. The company … Read More
Strategic Marketing Plan for 2016
Proceeding without a strategic marketing plan is like shopping at the home improvement store without a list. It costs you more, it takes longer, you forget to buy necessities, and you make purchases that aren’t needed. A good strategic marketing plan brings the future to the present and gives you an efficient roadmap for getting to your destination—increased sales and profits. The process … Read More
Rebranding: Polk County Pond Scum Green to Technology Innovation
Founded in 1972 and transitioning from second- to third-generation ownership in 2010, Northwire decided it was time to make some changes. The company wanted to update the website. Veritas Marketing recommended a corporate identity and positioning renovation at the same time. The management team agreed. Having worked with Northwire since 2005, Veritas started the rebranding process with a strategy discovery … Read More
Buzzword or Bunk?
Growth Hacking Native Advertising Snackable Content Newsjacking It Factor As a marketing agency, we often get unusual requests. When the cloud first started emerging as a new buzzword, we received a call from a manufacturer that wanted the cloud. Some years later, a few IT professionals at a hosting company created an exceptional depiction of the cloud. They put white … Read More
Google AdWords Optimization
Google AdWords can be a powerful marketing tool that adds real value to a robust marketing campaign. However, as with many tools, it must be used correctly or it can waste resources. Google AdWords is set up on the basis of you paying per click. That’s good and bad. It’s good if you are driving qualified prospects to your website. But … Read More
Maximize Your Sales Potential—Worldwide
Veritas Marketing has extensive international marketing experience. Some of our clients are headquartered in Europe and rely on Veritas to reach their global audiences. Most of our clients sell or distribute products throughout the world. Many have manufacturing plants outside of the United States and others target specific regions in select countries. We encourage our clients to take advantage of … Read More
Event Marketing for Success
Events are an excellent way to education or train and introduce new product or service offerings. Get the most out of your events with effective event marketing. Whether you’re planning a webinar, tradeshow, lunch and learn, open house, seminar and other event, Veritas provides strategies and tactics to draw in and engage attendees. We can locate a targeted list to … Read More
Mobile Friendly = Search Friendly
You see it everywhere. People are searching the Internet on their cell phone while they are waiting in line, attending a meeting, shopping, waiting to board a plane or dining. Leaving your phone at work or at home has become nearly as critical as losing your car keys. It’s not surprising that an estimated 60 percent of online traffic is now … Read More
Google+ is about to get broken up
The search giant’s tepidly embraced social network is going to reorganize around its two standout products — photos and hangouts — as well as a newly named social feed called “streams,” Google’s product chief Sundar Pichai said at the Mobile World Congress in Barcelona … learn more
Feature Article in Minnesota Business Pitched by Veritas
How Horton became an award-winning exporter Roseville-based manufacturer uses Gold Key Matching Service to enter foreign markets BY ERICA RIVERA 01-19-2015 “International business is always about finding the right people,” says Michel Locquegnies. “It doesn’t even matter what you do or what the products are.” Locquegnies knows of what he speaks. As director of international sales and business development at … Read More