How Does Your Company Stack Up? A competitive analysis of first impressions can help position your company, products or services properly amongst the competition. Are you the high-quality/high-price provider? But when placed head-to-head with the competition, does your marketing communicate low-quality/low-cost provider? If so, develop a head-to-head competitive analysis. A basic spreadsheet is an ideal format. Keep the information short … Read More
Backlinks or links from other more popular websites improve a website’s search engine optimization. Exchange website links with distributors, representatives and other partners. Locate and list your company on industry and local Internet directories and buyers’ guides. Associations often provide directories of members. The most- visited websites are social media websites. If your company does not have a social media … Read More
Secret or mystery shopping isn’t a new concept. But it’s often overlooked. Are leads and customer calls handled in an efficient and courteous manner at your company? Most would like to say yes. But do you really know? When creating a marketing plan, Veritas often tests the sales process of our clients and their competitors by engaging with the company … Read More
Congratulations to Midwest Rubber, Quality Ingredients Corporation and Uponor for earning Minnesota Manufacturer of the Year Awards this morning. The award, presented by the Manufacturers Alliance, recognizes companies that share information and experiences to strengthen the local manufacturing community.
Are leads and customer calls handled in an efficient and courteous manner at your company? Most would like to say yes. But do you really know? When creating a marketing plan, we often test the sales process of our clients and their competitors by engaging with the company as any interested potential buyer or customer would. Too often, we find … Read More
A corporate Linkedin page should already be part of your marketing mix. In addition to a company profile and logo, Linkedin allows you to list specialties, products or services and other information. Once a company page is established on Linkedin, post regular status updates including headlines from press releases, tips and more. You can also request recommendations from customers. Get … Read More
Digital media is constantly evolving adding variety, verve and an innovative approach to marketing. The content provided through electronic channels is a resource for customers and prospects who are regularly searching for information to help them achieve a goal or meet a new challenge. Content marketing incorporates tactics such as white papers, technical articles, online training, videos and webinars that … Read More