marketing strategyBacklinks or links from other more popular websites improve a website’s search engine optimization. Exchange website links with distributors, representatives and other partners. Locate and list your company on industry and local Internet directories and buyers’ guides. Associations often provide directories of members. The most- visited websites are social media websites. If your company does not have a social media presence, set up a company profile page with one or more links back to your website on Facebook, Twitter and LinkedIn. Post your company PowerPoint presentations to SlideShare. Claim your company’s Google+, Mapquest, Yahoo and Bing listings to update and add content, including a link to your website. A good content marketing campaign can increase the number of backlinks quickly.