Rev Up Your Content Marketing Machine


Content marketing machineContent marketing is an important part of any company’s marketing strategy. According to a recent study by the Content Marketing Institute, marketers with a documented content marketing strategy have higher effectiveness. The biggest challenges marketers face when it comes to developing a successful content marketing initiative include:

  • Lack of time
  • Producing enough content
  • Producing the kind of content that engages

These and other challenges can be overcome with the right strategy and involvement from others within the organization. Start by developing the framework for your content marketing.

A content marketing plan should include:

  • Objectives
  • Target audiences
  • Content angles
  • Channels
  • Process
  • Conversions
  • Measurement

As with all plans, your content marketing strategy must be fluid and ever changing. Be organized and hold monthly content marketing strategy meetings with key individuals from different departments within your company. This will help you develop and expand an editorial calendar. Engage your audience with diverse content, including video, case studies, white papers, presentations, live seminars, webinars, podcasts, infographics, animations, articles and more.