A corporate Linkedin page should already be part of your marketing mix. In addition to a company profile and logo, Linkedin allows you to list specialties, products or services and other information. Once a company page is established on Linkedin, post regular status updates including headlines from press releases, tips and more. You can also request recommendations from customers. Get apps to share your events and presentations, connect your weblog to your Linkedin account and more. Encourage your sales team to use their Linkedin network to locate and be introduced to the right contact at a company. Some companies benefit from creating their own Linkedin Group. Others use industry groups to engage industry professionals, clients and prospective buyers. Best of all, posting text with optimized keywords and links to your website contributes to better optimization.