Keeping high-value clients is vital to business growth. In addition to continuous improvement initiatives, it’s just as important to market and communicate with customers on an ongoing basis.
Here are a few tactics to keep your company in sight and on the mind of current customers.
- Promote valuable content via email, blog and social media
- Offer customer loyalty programs
- Explore drip marketing based on behavior, market segment or interest
- Educate through seminars and webinars
- Enrich relationships and connect on social media
- Monitor activity on your website using a marketing automation platform
- Call them
These strategies and tactics can also be used to stay connected to former customers and help convert them back to current customers. Contact Veritas Marketing to create a customer retention marketing plan for 2017.