Retaining Excellent Customers


Retaining good customersKeeping high-value clients is vital to business growth. In addition to continuous improvement initiatives, it’s just as important to market and communicate with customers on an ongoing basis.

Here are a few tactics to keep your company in sight and on the mind of current customers.

  • Promote valuable content via email, blog and social media
  • Offer customer loyalty programs
  • Explore drip marketing based on behavior, market segment or interest
  • Educate through seminars and webinars
  • Enrich relationships and connect on social media
  • Monitor activity on your website using a marketing automation platform
  • Call them

These strategies and tactics can also be used to stay connected to former customers and help convert them back to current customers. Contact Veritas Marketing to create a customer retention marketing plan for 2017.