Marketing Automation
Closed-Loop Marketing with Marketing Automation
Marketing automation gives you the power to convert leads to sales by sending exactly the right message at the right time with behavior-based communications. It allows you to optimize your marketing spend by giving you the data to quickly determine ROI.
- See what companies are visiting your website
- Track leads as they interact with your website, emails and representatives
- Score leads and send them to sales representatives
- Create automated drip marketing
- Execute streamlined lead nurturing
- Uses built-in CRM or interfaces with other CRM
- Effortlessly create custom forms to track leads on your website
- Track campaigns, Google AdWords, social media and more
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*VB Insight “Marketing automation; how to make the right buying decision” (2015)