Senior B2B Marketing Leadership, Without the Full-Time Overhead

When your business needs strategic marketing leadership, but not a full-time CMO, a fractional CMO from Veritas Marketing gives you the experience, clarity and execution power to drive growth.

With 35 years of hands-on B2B marketing experience, we help organizations align marketing with business strategy, sharpen their go-to-market approach, and turn marketing into a predictable revenue engine.

What a Fractional CMO Does for Your Business

A fractional CMO steps in as a senior marketing leader, working closely with executive teams to provide:

  • Clear, actionable marketing strategy
  • Strong alignment between sales, marketing and leadership
  • Data-driven decision-making and accountability
  • Experienced guidance without long onboarding cycles

You get seasoned leadership exactly when you need itm and only for as long as you need it.

Fractional CMO, B2B Marketing

Why Veritas Marketing

Most marketing challenges don’t come from lack of effort—they come from lack of experience at the top. At Veritas Marketing, our fractional CMO services are built on three and a half decades of B2B insight, spanning:

  • Complex and long sales cycles
  • Technical and professional services
  • Manufacturing, architectural products and industrial markets
  • Growth, turnaround and scale-up phases

We’ve seen what works, what fails and why. So you don’t have to learn the hard way.

How We Help

As your fractional CMO, we focus on what moves the business forward:

  • Strategic Direction: We define or refine your positioning, messaging and go-to-market strategy so marketing supports real business objectives, not just activity.
  • Revenue Alignment: We ensure marketing and sales are working from the same playbook, with clear handoffs, shared metrics and measurable impact.
  • Team Leadership: We guide internal teams and external partners, bringing structure, focus and accountability without disrupting what’s already working.
  • Execution Oversight: We don’t just advise, we stay involved, ensuring strategies are implemented effectively and adjusted based on performance.

When a Fractional CMO Makes Sense

Our clients typically engage us when:

  • Growth has stalled and clarity is missing
  • Marketing activity isn’t producing measurable ROI
  • Sales and marketing are misaligned
  • A full-time CMO is premature or cost-prohibitive
  • Leadership needs an experienced, objective perspective

If any of these sound familiar, a fractional CMO may be the fastest path forward.

Engagement Model

Fractional CMO engagements are flexible by design. We tailor involvement based on your needs, whether that’s:

  • A few days per month for strategic leadership
  • Interim CMO support during transition or growth
  • Short-term focus to build strategy, structure and momentum

No long-term commitments. No unnecessary overhead.

The Veritas Difference

Marketing leadership isn’t about trends—it’s about judgment. With 35 years of B2B marketing experience, the leasdership at Veritas Marketing brings:

  • Executive-level thinking
  • Practical, proven frameworks
  • Straightforward advice grounded in results
  • A focus on truth, clarity, and accountability

That’s why companies trust us when the stakes are high.

Ready to Add Senior Marketing Leadership?

If you need experienced marketing leadership without the cost or commitment of a full-time CMO, let’s talk. Contact Veritas Marketing to explore whether a Fractional CMO is the right fit for your business.