THE MARKETING PROCESS

Marketing is an on-going process – not the completion of a task or series of tasks. To illustrate this process, Veritas Marketing has developed the 4 Ps.

PROBE: Research the market, target audience and competition.
Anticipate trends before they happen.

PLOT: Document realistic objectives and develop strategies,
messages and tactics to achieve them.

PRODUCE: Execute the elements of the plan in a cohesive way.
Continuity, clarity and focus are key.

PONDER: Evaluate the results and use this information
to PROBE for the next PLOT.

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CREATIVE BLUEPRINT

The creative blueprint is a tool utilized by Veritas Marketing and our customers to assist in the marketing and creative process. It allows us to establish the target audience, objectives, industry information, selling messages and other important background. It is a valuable tool to help us efficiently develop on target tactics and strategies. It also provides vision and focus when more than one decision maker is involved.

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FTP UPLOAD

www.veritasmarketing.com/fileupload