Über Baby Selects Veritas Marketing, LLC to Create Corporate Identity and Brand Image 

Minneapolis, Minn. — July 2004 — Veritas Marketing has been chosen by Über Baby to create its corporate identity and brand image.

“In a competitive market, we needed an agency that could get us noticed right away and help us grow in the future,” said Lynne Gonsior, owner of Über Baby. “They have done a terrific job creating an image that reflects the fun, exciting and nontraditional atmosphere of the store and product mix.”

Initial projects include logo, stationery package and web site. Exclusive colors with names like Outrageous Orange, Posh Purple and Goofy Green give the logo and brand a whimsical and contemporary look to fit with the business model. The Über Baby logo is designed to appeal to the upscale, contemporary 30 to 45 professional couple. The web site currently features teaser information describing the merchandise that will be offered at the store and an offer for a chance to win a fabulous nursery for signing up to the mailing list.

About Veritas Marketing, LLC

Veritas Marketing, LLC is a full-service integrated agency serving the marketing and communications needs of business-to-business clients. Veritas Marketing specializes in the industrial, architectural, high-tech, transportation, foodservice, medical and professional services markets. For more information on Veritas Marketing, LLC, please contact Holly Jo Anderson at (952) 738-8177.

About Über Baby

Über Baby is an upscale baby outfitter featuring pre-packaged nurseries, paint, furniture, toys, accessories and apparel. The flagship store, scheduled to open in September, 2004, will be located at 6001 Lyndale Avenue South in Minneapolis. For more information visit www.myuberbaby.com.

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