Veritas Marketing Receives Harvey Research, Inc. Readership Recognition Award  

Minneapolis, Minn. — May 2004 — Veritas Marketing, LLC, an integrated business-to-business advertising agency, received an Outstanding Readership Recognition Award from Harvey Research, Inc. for its strategic and creative advertisement produced for Horton, Inc. in Roseville, Minn.

Harvey Research, Inc., Mount Kisco, New York, a full service research firm specializing in publication, association and advertising research honored Veritas Marketing and its client, Horton, Inc., with an Outstanding Readership Recognition Award for their advertisement entitled “Global Cooling”. The advertisement, which appeared in the November 2003 issue of Heavy Duty Trucking, featured three lines of engine cooling products and focused on communicating the company’s global market reach.

About Veritas Marketing, LLC

Veritas Marketing, LLC is a full-service integrated advertising agency serving the marketing and communications needs of business-to-business clients. Veritas Marketing specializes in the industrial, architectural, high-tech, transportation, foodservice, medical and professional services markets. For more information on Veritas Marketing, LLC, please contact Holly Jo Anderson at (952) 738-8177.

About Horton, Inc.

With more than 50 years of industry experience, commitment to service, reliability and innovation, Horton is a premier worldwide provider of cooling solutions for all types of engines. Horton’s comprehensive research and development processes are driven by a dedication to exceed the cooling demands of reduced emission engines today and in the future. The company has manufacturing plants in the United States and Germany, with a licensed manufacturing facility in Australia, and sales offices in the United States, Germany, Canada, Mexico, South Korea and Australia. Horton products include VMaster® Viscous Fan Drives, DriveMaster® Spring-Engaged Fan Drives, HT/S Advantage™ Air-Engaged Fan Drives, EC450® Electromagnetic Fan Drives, Repair Kits, Remanufactured Fan Drives, a complete line of WindMaster® Fans and Klondike Series™ Replacement Fan Clutches and Repair Kits for Kysor’s K22RA and K22FA.

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