Category Archive

The return on investment (ROI) for a mishandled, lost or forgotten lead is expensive. Too often companies don’t have a formal process for generating, capturing, managing or nurturing leads. If you don’t know what happened to the leads or contacts from the last trade show or marketing initiative, it’s time to formalize your lead management process. Create a Lead and … Read More

Keeping high-value clients is vital to business growth. In addition to continuous improvement initiatives, it’s just as important to market and communicate with customers on an ongoing basis. Here are a few tactics to keep your company in sight and on the mind of current customers. Promote valuable content via email, blog and social media Offer customer loyalty programs Explore drip marketing … Read More

Do you have a lame call to action or a gripping offer that converts a prospect into a lead? Some companies have a built-in call to action. For example, online services can offer one-month free trials. Many business-to-business or industrial-based companies struggle to develop a compelling offer or hook, especially if the sales cycle for the product or service is … Read More

Are your business posts driving clicks to websites other than your company’s website? Is your company’s content random and unrelated? If you answer yes to those questions, your social media specialist is posting for kicks and is wasting valuable marketing dollars. Whether you hired a professional or an intern to develop and post social media and blog content, consider the … Read More

Closed-loop marketing is not a new concept. Veritas Marketing has been providing marketing automation, results tracking and analytical reporting since its inception in 2001. Technology and software improvements continue to make the process easier and more efficient. Benefits of Closed-Loop Marketing Work smarter, not harder Identify which messages and channels generate the most qualified leads Efficiently use budget dollars and … Read More

Integrating the sales and marketing process can lead to annual revenue growth. One study establishes revenue growth of up to 20 percent. Unfortunately, all too often there is friction between sales and marketing. How aligned are your sales and marketing teams? Are your sales people creating their own marketing materials because the company’s message isn’t on target? Does sales complain … Read More

Interplastic Corporation develops and manufactures resins, gel-coats, colorants and related products used to produce a wide range of innovative composite components, such as countertops, shower stalls, boats and automotive parts. One of Interplastic’s competitive advantages is that the company’s resin formulations are clearer in color. This minimizes discoloration of colorants and pigments added to the resin during manufacturing. The company … Read More