Where Are Your Leads? How Are They Managed?

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The return on investment (ROI) for a mishandled, lost or forgotten lead is expensive. Too often companies don’t have a formal process for generating, capturing, managing or nurturing leads. If you don’t know what happened to the leads or contacts from the last trade show or marketing initiative, it’s time to formalize your lead management process. Create a Lead and … Read More

Veritas Marketing wins 2017 Interactive Media Summit Creative Award

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Veritas Marketing, a full-service international marketing agency, received the bronze award for Interactive Media in the 2017 Summit Creative competition. Veritas Marketing’s Interactive Holiday Card submission scored among the best of more than 5,000 submissions from 24 countries. The interactive White-Elephant Gift Generator holiday card, utilizes the company’s marketing automation platform. A White-Elephant Gift Exchange is a relatively well-known game … Read More

RIVAL REMARKETING | NEW

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Veritas Marketing is now offering companies the ability to run banner and native advertising on most competitor websites, video sharing websites and virtual-reality demos. Rival Remarketing includes an option to place ads that cover up (cover ads) competitor digital advertising throughout a large digital advertising network. How Does It Work? An intelligent algorithm-based system (I.A.-B.S.) allows us to run your … Read More

White Elephant Gift Idea Generator

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You may have been involved in or heard about a White-Elephant Gift Exchange. This White-Elephant Gift Exchange idea generator is programmed to help you find the perfect gift that the recipient never wanted. A white elephant is a gift with maintenance costs that exceed its usefulness. The king of Siam gave such animals as gifts. These were considered obnoxious and would … Read More

Retaining Excellent Customers

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Keeping high-value clients is vital to business growth. In addition to continuous improvement initiatives, it’s just as important to market and communicate with customers on an ongoing basis. Here are a few tactics to keep your company in sight and on the mind of current customers. Promote valuable content via email, blog and social media Offer customer loyalty programs Explore drip marketing … Read More

A Gripping Call to Action

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Do you have a lame call to action or a gripping offer that converts a prospect into a lead? Some companies have a built-in call to action. For example, online services can offer one-month free trials. Many business-to-business or industrial-based companies struggle to develop a compelling offer or hook, especially if the sales cycle for the product or service is … Read More

Veritas Marketing, LLC earns bronze 2016 Summit Creative Award for logo redesign

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Veritas Marketing earns bronze 2016 Summit Creative Award for logo redesign Veritas Marketing, LLC, an integrated marketing agency, was recognized as a winner in the 2016 Summit Creative Award competition. The winning submission from Veritas Marketing was among 5,000 submissions from 21 countries. Veritas Marketing won the bronze award in the logo redesign category for design and development of the … Read More

Posting for Kicks or for Clicks?

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Are your business posts driving clicks to websites other than your company’s website? Is your company’s content random and unrelated? If you answer yes to those questions, your social media specialist is posting for kicks and is wasting valuable marketing dollars. Whether you hired a professional or an intern to develop and post social media and blog content, consider the … Read More

Closed-Loop Marketing

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Closed-loop marketing is not a new concept. Veritas Marketing has been providing marketing automation, results tracking and analytical reporting since its inception in 2001. Technology and software improvements continue to make the process easier and more efficient. Benefits of Closed-Loop Marketing Work smarter, not harder Identify which messages and channels generate the most qualified leads Efficiently use budget dollars and … Read More

Social Media Plan

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When is the last time you clicked on the social media icons on your website? Does your website even have social media links? Are you or your management team skeptical of the importance of social media for your business? There are more than two billion active social media users worldwide. 1.23 billion users log into their social media sites for … Read More