The Anatomy of a Successful Squeeze Page

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The goal of a squeeze pages is to get the visitor to fill out an opt-in form, generating a lead or conversion. Highly effective squeeze pages are short and simple. What makes a great squeeze page? Compelling Offer or Lead Magnet Your squeeze page and the inbound marketing tactic or tactics need a compelling offer or lead magnet. “Learn more” … Read More

Veritas Marketing wins gold 2018 Hermes Creative Awards

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PLYMOUTH, Minn. — Veritas Marketing, a full-service, international business-to-business marketing agency, received the Gold Award for Interactive Media in the 2018 Hermes Creative Awards. Veritas Marketing’s April Fools marketing-automation campaign was recognized as outstanding work in the industry. The award competition received over 6,000 entries from the United States, Canada and throughout the world. The interactive April Fools campaign uses … Read More

Winners of the 2017 Summit Emerging Media Innovator Award

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Veritas Marketing is the winner of the 2017 Summit Emerging Media Innovator Award for the PrīmXComposite video. The video provides advantages and features of the PrīmXComposite steel fiber-reinforced, shrink-compensating industrial concrete floor system. Entries for the Summit Emerging Media award were received from 13 countries. It recognizes marketing and digital agencies that are visionaries, innovators and leaders pushing the bounds of … Read More

Happy New Year and Warm Wishes

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Celebrate the New Year Many people celebrate the new year by participating in a polar bear plunge. A New Year’s day tradition and charitable fundraiser, a polar bear plunge is where people take a dip in a freezing cold lake, river, pond or ocean. Once considered a boon to one’s stamina and immunity, there are winter bathing events throughout the … Read More

Where Are Your Leads? How Are They Managed?

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The return on investment (ROI) for a mishandled, lost or forgotten lead is expensive. Too often companies don’t have a formal process for generating, capturing, managing or nurturing leads. If you don’t know what happened to the leads or contacts from the last trade show or marketing initiative, it’s time to formalize your lead management process. Create a Lead and … Read More

Veritas Marketing wins 2017 Interactive Media Summit Creative Award

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Veritas Marketing, a full-service international marketing agency, received the bronze award for Interactive Media in the 2017 Summit Creative competition. Veritas Marketing’s Interactive Holiday Card submission scored among the best of more than 5,000 submissions from 24 countries. The interactive White-Elephant Gift Generator holiday card, utilizes the company’s marketing automation platform. A White-Elephant Gift Exchange is a relatively well-known game … Read More

RIVAL REMARKETING | NEW

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Veritas Marketing is now offering companies the ability to run banner and native advertising on most competitor websites, video sharing websites and virtual-reality demos. Rival Remarketing includes an option to place ads that cover up (cover ads) competitor digital advertising throughout a large digital advertising network. How Does It Work? An intelligent algorithm-based system (I.A.-B.S.) allows us to run your … Read More

White Elephant Gift Idea Generator

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You may have been involved in or heard about a White-Elephant Gift Exchange. This White-Elephant Gift Exchange idea generator is programmed to help you find the perfect gift that the recipient never wanted. A white elephant is a gift with maintenance costs that exceed its usefulness. The king of Siam gave such animals as gifts. These were considered obnoxious and would … Read More

Retaining Excellent Customers

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Keeping high-value clients is vital to business growth. In addition to continuous improvement initiatives, it’s just as important to market and communicate with customers on an ongoing basis. Here are a few tactics to keep your company in sight and on the mind of current customers. Promote valuable content via email, blog and social media Offer customer loyalty programs Explore drip marketing … Read More

A Gripping Call to Action

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Do you have a lame call to action or a gripping offer that converts a prospect into a lead? Some companies have a built-in call to action. For example, online services can offer one-month free trials. Many business-to-business or industrial-based companies struggle to develop a compelling offer or hook, especially if the sales cycle for the product or service is … Read More